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Jamaican escapism for Ralph Lauren at New York Fashion Week

Photo: EPA-EFE/Ralph Lauren

Article by Agence France-Presse, via South China Morning Post

American fashion’s elder statesman Ralph Lauren headlined New York Fashion Week on Monday with a dose of escapism inspired by Jamaica for his 2018 spring collection, as his brand struggles to reverse falling revenue.
If the rest of Planet Fashion is focused on autumn/winter, the 78-year-old Lauren remains wedded to see-now, buy-now clothes, switching his schedule in 2016, which means that his runway clothes are immediately available in stores around the world.

On a drab February morning, he transported his guests to a set evoking his stunning villa in Round Hill, Jamaica – a society enclave frequented over the years by f Clark Gable, Grace Kelly and Ian Fleming, where John and Jacqueline Kennedy honeymooned.

His models walked down a blue infinity-pool effect runway in front of a beachfront sitting room watched by actresses Hilary Swank and Rachel Brosnahan.

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