Photo by Bertram Nudelbach via Flicker (CC BY-SA 2.0)
Article by Lorin Fries, via Forbes
There’s a moment during my grocery shopping that I’ll call supermarket aisle paralysis. I hold two jars next to each other in the florescent light, scanning their minuscule print for clues. Or I hover in the bulk section holding almonds in a tentative hand. (They’re healthy, right? But what about how much water they take to grow?) For an increasing number of consumers like me, who value both health and environmental sustainability, it can be difficult to make informed food choices.
This is beginning to change. That’s partly thanks to important new science-based evidence on the dietary choices that support environmental sustainability. It’s also due to the efforts of sophisticated players like the World Business Council for Sustainable Development (WBCSD), a global, CEO-led organization of over 200 businesses working to accelerate the transition to a sustainable world. I spoke with Diane Holdorf, WBCSD’s Managing Director for Food and Nature, about their market-based initiatives to link human and planetary health.
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